Brad Mitri, Chief Executive Officer

Brad-MitriBrad was appointed Chief Executive Officer of the IMX Group on the 1st of April 2021. His experience brings a combination of a Silicon Valley startup energy with a highly accountable management ethos, along with 15 years of experience in various leadership roles.

Prior to joining IMX, Brad was involved in several technology endeavours ranging from cryptocurrency, Blockchain and other FinTech technologies (from 2010) through to software application development and ecommerce.


Ian Goodall, Operations Director

For more than 15 years Ian has provided technology management and consultancy to the finance industry. Ian began his career at Reuters, providing real-time systems to global investment banks.

In 2001 Ian established and developed PTS Consulting’s Trading Systems practice, providing specialist consultancy to EDS and its customers; during this time he also managed Reuters adoption of BT as its global network provider. After PTS Consulting, Ian became General Manager at Green Hat where he ran its day-to-day operations. Then as a Vice President at Merrill Lynch Ian was responsible for successfully managing the migration of all Debt and Commodities systems into a new regional datacentre.

Ian joined IMX in 2009 and his role as COO focuses full-time on all aspects of customer delivery and support.

Ian holds an Executive MBA from CASS Business School, London.

David Phillips, Financial Director

David has over 25 years commercial and finance experience gained in a variety of organisations including Sanofi-aventis where he worked as Head of Finance and Head of Supply chain for the UK generics medicines division of the global pharmaceutical company.

Prior to that he was Finance Director of Flomerics Group Plc – a software engineering company where he was involved in a successful flotation on to the Alternative Investment Market.

David has a Degree in Accounting and Finance from Kingston University and is a member of the Chartered Institute of Management Accountants.

David Sanders, Chief Commercial Officer

David has almost 19 years’ experience in Payments with a specific background in business and product development in the issuance of Debit and Pre-paid Debit cards. His key strengths are strategic business development with a proven track record of working within and being part of successful start-up businesses in the UK and Southern Africa.

Prior to joining IMX, David was involved in providing payment solutions to Banks, Retailers and Third-Party Processors across the UK and Europe.

Having joined IMX in July 2019, David was appointed Commercial Director in May 2021.

Earlier in his career, David was a fully qualified Agricultural Agronomist.

Rob Stansell, Managing Director IMX South Africa

Rob Stansell (B.Sc. Hons) is Managing Director of IMX Software SA. Rob has over 30 years in application systems delivery, 13 in project management, 17 in software sales and business management. Rob joined the company in 1992 and is responsible for overall business and financial management as well as sales and marketing.